Christmas Thief in Downtown San Diego

Spread this video around to shame this Christmas thief! Who steals a Christmas wreath!

This San Diego Scrooge gets caught redhanded methodically stealing a Christmas wreath from Double Standard Kitchenetta on the corner of 6th and G in the East Village bordering the Gaslamp. Bah humbug! http://ift.tt/1B4wo53 David Mainiero

Join us for the Holidays at Double Standard - See Some Great Artwork

Double Standard has opened to great fanfare in its first week in downtown San Diego. Come join us for the holidays on the corner of 6th and G.

The artwork and murals are phenomenal components of the LID interior:

Double Standard San Diego - Hallway Artwork Mini-Tour from David Mainiero on Vimeo.


Read up on Double Standard on Yelp below:

Check out Double Standard on Yelp

Opening Night at Double Standard Kitchenetta a Smashing Success

Double Standard opened its doors last night at 5 p.m. to an eager crowd of diners. For some beautiful shots of the interior  of the latest David Mainiero restaurant (compliments of San Diego Magazine), check out San Diego Magazine's first look from Monday evening. Also, you can find the menu on Yelp, Open Table, or any of the popular review sites (and of course, on www.doublestandardsd.com).

Below is an inside look before the Grand Opening of the beautiful decor as imagined and executed by LID.

First, we'll take you on a tour of the North Patio:



Next, the South patio:

http://youtu.be/eXnFxeOB1O4?list=UUx_XkeohOk8OMuVB70ZvTvw

You can check out some shots of the main dining room area here with views of the beautiful Double Standard library:




And, finally, some footage of the bar area from the perspective of a guest who has just walked in the front door:



All these videos of Double Standard Kitchenetta's interior are available on David Mainiero's YouTube or Vimeo channels.

Book Your Opening Day Reservation at Double Standard San Diego

David Mainiero's new "San Diego Italian-Americana" cuisine will be debuting at Double Standard in just a few days. The restaurant's doors are set to open on Monday and the menu will Italian-American comfort food and feature wood-oven pizzas which are Neapolitan-style with a bit of an American twist to them.

Double Standard's decor involves a modern, open-air dining room that brings the indoors out and outdoors in. Mainiero's first San Diego restaurant, Double Standard, is a product of his commitment to his own philosophy of restaurant development; he believes that every restaurant should be conceptualized as a reflection of the neighborhood and community in which it resides while adding its own personality and unique twist to the mix.

After the success of David's first restaurant - Neapolitan Pizzeria & Birreria - in Laguna Beach, California, he is determined to act upon his philosophy by opening several restaurants in the San Diego area and in greater Southern California.

Look out for the full photoshoot of the LID-designed restaurant from San Diego magazine online on Monday. Then, go experience it yourself.

Happy Thanksgiving!

Double Standard Announces its Opening Menu

With Double Standard San Diego is set to open its doors on Monday evening for its Grand Opening, Eater has published the first look at the mouth-watering bites David Mainiero's latest restaurant will be serving up. With all of their dishes under $20, Double Standard is really living up to its billing of giving you the benefit of the double standard that diners have about their choice of eatery. Do you want Michelin-starred food on a budget? Do you  want ambiance and world-class, award winning design and architecture from LID? Double Standard is delivering it all - flipping all the common tropes on their heads.

Check out the latest draft of the menu, and get excited for Monday night!

  Double Standard Menu

Mainiero's Double Standard Kitchenetta Sets December 1 Opening Date

On December 1st, David Mainiero's latest restaurant is set to open its doors to the public on the corner of 6th and G where the Gas Lamp district meets the East Village in downtown San Diego. With the construction wrapping up, and the final furniture delivery date set for the next few days, the restaurant is in full swing hiring and training to get ready for the holiday season.

Executive Chef Chris Tan has collaborated with David to bring an eclectic set of influences to bear on their vision for sophisticated comfort food as well as a unique twist on Neapolitan-style pizza. Chris's extensive experience working under incredible culinary visionaries such as Chef Jarvis Yuan, Chef Laurent Quenioux, and Michelin-rated chefs Octavio Becerra and James Syhabout make him an ideal fit for Double Standard Kitchenetta, where he will be able to expound on his traditional influences and styles of cooking with the inspiration provided by the understated vibrance of the East Village.

More pictures (non-backwards ones), menu previews, and announcements to come soon.

Sneak Peek: Double Standard San Diego

With full remodel in swing, LID interiors has hand selected random No. 1 California redwoods for the library wall and 15-year Italian lime plastered finishes to surround the used Chicago brick which has been installed by Old World Artisans in the dining areas. Look for a custom “Campari" bar with hand-made fixtures from designed Ingo Mauer to complement the vast boutique wine selection. Custom banquettes are being fabricated in a yellow hand-stitched leather - think Restoration Hardware meets Phillipe Starck at 6th and G in Downtown SD! The glamorous food and interior/exterior design has been conceived to excite all of the five senses.

A 'Faema Legend E-61" vintage espresso machine is due to arrive any day to compliment Double Standard’s after-sips. A recent shipment from Naples, Italy, also included the specialized dough mixing machine which delicately fluffs the proprietary starter dough very lightly as it mixes with Napa Valley’s premier first-press olive oil and Sicilian sea salts. Final Health inspections are scheduled for this month’s end and the sounds and scents of the kitchen will begin to hum!

Below is a "secret shot" of the craftsman installing the California Redwoods in the South library wall.

Stay tuned for more previews and menu sneak peeks!